Opening nights at Manhattan Theatre Club are celebratory evenings with a press line, speeches before and after the show, and opening night parties. As the Marketing Intern, I was required to attend each opening night and assist with VIP guests on the press line. I was also responsible for getting the step-and-repeat to the theatres on opening nights, as well as, setting it up. It is a tradition that the marketing department gets dinner with the press team during the show on opening nights. This was a great opportunity for me to network and learn from other professionals.
Opening Nights

![]() Skeleton Crew January 26th, 2022 | ![]() Prayer For The French Republic February 1st, 2022 |
---|---|
![]() How I Learned To Drive April 19th, 2022 |
![]() Golden Shield May 17th, 2022 |
---|
My personal Skeleton Crew Opening Night Mini Vlog
Pre-Opening Night Responsibilities:
-
Make sure signage and collateral is completely stocked/set up at the theatre
-
Make an excel sheet with social media handles of each VIP guest listed for press arrivals
-
Bring step-and-repeat to the theatre
-
Set up step-and-repeat
Post-Opening Night Responsibilities:
-
Save review packet and quote sheet provided by ad agency to the server
-
Add review articles to "Buzz" section of show's web page
-
Add quotes to the slider at the top of the show's web page
-
Pick up step-and-repeat from the theatre
Golden Shield Opening Night Instagram Reel (on @MTC_NYC)